Hahu Jobs: digitally matching low-skilled job seekers to employment opportunities in Ethiopia
In industrial parks in southern and northern Ethiopia, the innovative digital platform HahuJobs has been piloted with great success. The platform was pioneered in Ethiopia by AhadooTec with the aim to help unemployed youth find jobs and training while assisting companies to find and recruit talent. The innovation is cost effective and efficient by digitally matching job seekers to employment opportunities that best fit their skills. To date, more than 35,000 job seekers and workers have signed up through their platform.
With a high density of youth in Ethiopia, two million young people join the workforce every year, most of them as low-skilled job seekers. They are often faced with high costs related to job searching, and do not have access to efficient channels where they can connect with, and showcase their skills for potential employers. Most job searching platforms target high-skilled professionals, and are not accessible for low-literate people.
‘An average salary for a low-skilled worker is around 30 euro per month. Studies show, searching for vacancies posted on physical job boards at different points across a city, means high transportation costs for the unemployed, accounting for up to 25% of their monthly expenditure’ – Eskinder Mamo, Co-founder and CEO.
This is a growing problem in Ethiopia, with majority of the labour being low skilled. At the same time, many companies have a hard time finding talent to recruit for their businesses, something that Eskinder and his team have experienced themselves. Acknowledging this gap, they saw a huge business opportunity in connecting job seeking youth with potential employers and training institutions. HahuJobs was born – a digital job platform with physical hubs that connects low-skilled workers with employers.
‘Low- skilled workers are often low income people that are low-literate, and the mobile penetration in this group is often very low. Our goal was to make our platform accessible to them’- Eskinder
In order to reach low-income and low-literate job seekers, HahuJobs partners with government offices and companies that serve as physical hubs where people can sign up to the digital platform. Job seekers’ CVs are created online, and they get matched with an employer. The CV is then linked to their fingerprint, eliminating the need for job seekers to have a mobile phone for unique identification. The platform allows companies to search for employees in a cost-effective and efficient manner, and it gives job seekers a channel to showcase their skills and significantly reduce costs related to job seeking.
The majority of job seekers registering on the platform are women. As women gain more opportunities for employment in occupations where they are traditionally underrepresented, their exposure to sexual harassment and abuse, as well as exploitation increases. Hence, in addition to helping women job seekers build their CVs, to ensure the enforcement of labor laws and to support the establishment of a safe working environment for women, the company has introduced SOPs (standard operating procedures), including for worker requests by companies, allocation of job seekers as candidates for available vacancies, and for a proper process of termination. They also capture grievances reported by employees on the platform and work on detecting discriminatory or deceptive recruitment practices.
With funding provided by Sida through the Innovations Against Poverty challenge fund managed by SNV in partnership with BoP Innovation Center and Inclusive Business Sweden, they piloted their innovation in some parts of Ethiopia.The company is currently in talks with the government to scale it nationally. The aim is to reach over a million users by end of 2022.
To read more about the innovation, visit Ahadootec’s website here, or use the QR code to go to Hahu Jobs.